Beginning a blog with the sole purpose of promoting my business is guileful, to say the least. I’ll be honest about that. There are aspects of running a business that I will never be comfortable with, promotion being the first. Still, it must be done. To achieve my goals there are certain matters I must accept – the first being that the day to day functions of being a business have little to do with natural beauty. Yet that is where my business begins; with a love and respect for the beauty of our planet.
I chose to start Greenovations because I feel passionately about preserving the natural world, as so many do. Much of my life has been lived with an attempt to exist neutrally in this world. I have often measured my own success not by what I have done, but by how little I adversely impact the environment and people around me. For years it had seemed to me that to be a positive presence I only needed to act with respect for the environment and the people around me; that if I simply treaded lightly on this earth, the value of my existence could be measured by the very weightlessness of it. Such a philosophy, after all, is the most ubiquitous principal of conservation, and perhaps a strong guide point for human interaction, as well. Nature seems to know it very well.
But children change the urgency of all things. Living by a principal no longer seems vital enough. No matter how lightly I could tread, the tread marks of modern humanity would and always will be there. Tired of teaching, where the impact of my efforts seemed always subject to a vast variety of influences beyond my control, I decided to change my career. Greenovations is my effort to live and positively influence this world. My children need me to do it. My planet needs me to do it. I often speak of how beautiful our American landscape must have been just fifty years ago compared to now. I don’t want our children speaking the same way about the world we have created now. Nostalgia of this sort is a terrible thing. I hope it doesn’t have to exist.